The Story and the Data

Entrepreneurship in Creative Economy Reports

Abstract

Creative economies are touted as engines for economic prosperity and social good in cities. The wide applicability and inclusive definition of what counts in creative economies means that conceptual definitions are not universal. Studies on the promise of the creative economy have emerged, however, analyses of these reports and their policy value are scarce. We explore five creative economy reports, applying the Narrative Policy Framework, a novel analytic lens for comparing policy documents according to “setting,” “characters,” “plot,” and “moral of the.” Key contributions of this research center the ways that reports use rhetorical devices and empirical data to support claims and recommendations, forwarding policy learning and adaptation as tools for building and sustaining creative city branding.