Social Bricolage in Arts Entrepreneurship: Building a Jazz Society from Scratch


  • Stephen B. Preece Wilfrid Laurier University


This paper applies the social bricolage construct to arts entrepreneurship, utilizing an in-depth case study for illustration. The importance of six key elements including: making do, a refusal to be constrained by limitations, improvisation, social value creation, stakeholder participation, and persuasion, are identified and discussed in light of the recent formation of the Grand River Jazz Society. Bricolage is shown to be a process whereby entrepreneurs with local knowledge and access to local resources are best able to create enterprises using the materials at hand, rather than overextending their efforts with externally directed attributes requiring unattainable resources. As such, entrepreneurial process elements may be emulated from successful social bricolage examples, recognizing that each context, community, and circumstances will require their own unique solutions.

Author Biography

Stephen B. Preece, Wilfrid Laurier University

Preece has taught Strategic Management and International Strategy at the School of Business and Economics since 1993. He does consulting in the area of strategic planning and analysis within the culture sector.

Preece has published a number of articles in journals such as: Journal of Business Venturing, Long Range Planning, Journal of Small Business Management, International Executive, Canadian Public Administration, and International Journal of Arts Management.

His research focuses on cultural industries, in particular the management of performing arts organizations (dance, music, theatre, opera).

Preece's research projects have focused on sponsorships, audience patterns, partnerships, governance and new media.




How to Cite

Preece, S. (2014). Social Bricolage in Arts Entrepreneurship: Building a Jazz Society from Scratch. Artivate: A Journal of Entrepreneurship in the Arts, 3(1), 23–34. Retrieved from