Editor's Introduction to the Winter 2016 Issue


  • Linda Essig Arizona State University


This Winter 2016 issue of Artivate: A Journal of Entrepreneurship in the Arts focuses on curriculum and pedagogy. Two book reviews also contribute to this theme. Both feature articles, Marco Thom's “Crucial Skills for the Entrepreneurial Success of Fine Artists” and Stephen Brandenburg, Tim Roosen, and Mettina Veenstra's “Toward an Adapted Business Modeling Method to Improve Entrepreneurial Skills Among Art Students” delineate skills required for entrepreneurial success by artists and creative industries professionals as determined through qualitative or quantitative surveys of art and design instructors and students. Brandenburg and his collaborators evaluate the usefulness of several common business modeling tools for teaching toward these skillsets and find that these tools are more effective for teaching entrepreneurial process than for building personal skills.

Author Biography

Linda Essig, Arizona State University

Linda Essig is Dean of the College of Arts & Letters at California State University, Los Angeles. She previously was director of Enterprise and Entrepreneurship Programs for the Herberger Institute for Design and the Arts at Arizona State University, including the Pave Program in Arts Entrepreneurship. She was the founding director of the School of Theatre and Film at ASU where she also served as Artistic Director of the school’s MainStage Season from 2004–2010. She previously served as Director of University Theatre and chair of Theatre & Drama at University of Wisconsin-Madison. In 2012, she launched Artivate: A Journal of Entrepreneurship in the Arts, the first-ever research journal in the field. Her articles have been published there as well as in Cultural Trends, Entrepreneurship Research Journal, Journal of Arts Management, Law and Society, Theatre Topics, Stage Directions, Theatre Design and Technology, and elsewhere. Formerly a professional lighting designer, Essig’s design for Suzan–Lori Parks’s “Venus” was part of the USA National Exhibit of Scenography at the Prague Quadrennial in 2007. She has designed for theatres throughout the country including Cleveland Playhouse, Milwaukee Rep, Missouri Rep, Utah Shakespearean Festival, Skylight Opera, La Mama ETC, Pioneer Theatre, and others. She is the author of numerous articles and book chapters on both arts entrepreneurship and lighting design, and three books: Lighting and the Design Idea, The Speed of Light: Dialogues on Lighting Design and Technological Change, and The Arizona Arts Entrepreneur Toolkit. At ASU, Essig taught courses in Arts Entrepreneurship, Arts Management, and Arts Policy. She currently serves on the board of directors of the Association of Arts Administration Educators. 

Linda Essig




How to Cite

Essig, L. (2016). Editor’s Introduction to the Winter 2016 Issue. Artivate: A Journal of Entrepreneurship in the Arts, 5(1), 1–2. Retrieved from https://www.artivate.org/index.php/artivate/article/view/47




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